Product Positioning

Product Positioning

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”

– Philip Kotler (May 27, 1931 – Present)

Author, Professor, Consultant

That’s the first thing by textbook we’ve hit more than a decade ago in Business Schools. Your product should solve the problem of your customers, which makes it directly proportional to the increase in a number of sales.

What we do is not tricks and cheats to sell off your product. We simply can’t do it. We can only focus on where to position your advertising message and align it with the natural-psychology and behavior of your customers.

There is stuff we talk about our product, minor details, the trivia, it tells things like “ingredients, manufacturing trademark, model, features, and so on”. That has low impact and telling trivia costs low too. Perhaps that’s why it is most commonly practiced by sellers, often marketers.

We see consultants, feasibility makers, data analysts, to position and market the product, developing the in-depth analysis of a product. This costs more and happens to be that it has a high impact.

Strategy is by far the best we’ve come with, it costs more, impacts more, creates the mix to position, play, sought and develop your customers mindset about your product.

What we work on creates and keeps the same high impact, while keeping the cost low, how? When the advertising message is natural, when the things we talk about is happily virally adopted by customers and self-triggers buying patterns. That’s the area we go in. This is the zone we are establishing and welcome you to join us.

Interestingly, we are still finding the right term to coin it, we welcome everyone to analyze, check, approve what we are saying and contribute by coining the name of this area of the marketing message. This shall unlock the supreme power of every product and will make buying behaviors of the customers more positive and promising.

All the best

Posted on July 3, 2018 in Journal

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