The Dry Fruits

Project Description

It all started with a discussion on the alarming situation of malnutrition in Pakistan. We asked ourselves as to how can we contribute to making the situation better while based in Quetta? What is the first thing that comes to mind when anyone thinks of Quetta? You guessed it right, it’s the DRYFRUITS! You must have experienced people saying, “Quetta may koi jaanne wala he? Dryfruits mangwane hain!” And why is that so? Because, firstly, people have started to realize the importance of dry fruits in their daily diet; and, secondly, because Quetta has a dry-cold weather that preserves the original taste of dry fruits and the rates are good.

Project Details

Client: The Dry Fruits

Tags: Advertising, Branding, Design, Web

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